FOUNDER / CEO
I’m the founder of OYO Fitness and inventor of SpiraFlex technology and the DOUBLEFLEX. People ask me all the time, “How did you get your invention into NASA and on the International Space Station?” I was in the coffee shop below my office reading an article about astronauts losing bone density and muscle mass during long duration space flights in zero gravity. Studies showed the best countermeasure on earth was training with weights, which of course don’t work in space. I believed my SpiraFlex technology under development would provide the same benefits as weights and contacted the Chief Medical Officer at NASA, who invited me to Johnson Space Center for a presentation. Thus began a two year crash development program to deliver our Resistive Exercise Device (iRED) to the Space Station before the first crew arrived. So far over 50 crewmembers have kept in shape using my patented SpiraFlex resistive exercise technology. In a NASA commissioned study, SpiraFlex was proven to build just as much lean muscle as weights. My team also had some fun, like experiencing explosive decompression in NASA’s hyperbaric chamber during training for a zero-G flight.
After the successes of SpiraFlex powering both NASA’s first strength training device, and one of the best and highest selling home gyms, the Bowflex Revolution, I founded OYO Fitness to expand the technology into a full line of products and price points. I named OYO’s first product the DOUBLEFLEX because it’s the only device that provides both abduction and adduction resistance during a single exercise motion, creating a balanced body in just about half the time. Our patented DOUBLEFLEX total body gym folds up and fits in a small bag, so you can workout anytime, anywhere.
Studies show resistance training can be a “fountain of youth”, as it builds bone and muscle, burns fat and makes you feel better, look younger and live longer. The OYO team strives to create innovative products you can get fit with On Your Own — and help you meet and beat life’s challenges.
Brand & Web Director
“I help OYO Fitness convey a brand that reflects its sleek, sophisticated, yet easy to use technology. I come from a background in ecommerce, identity branding and literary publishing, but fitness has always been very important to me. I love the outdoors and enjoy hiking, canoeing, trail running and scuba diving.”
“I am a personal trainer in Overland Park, body builder and former firefighter. I developed the workout and nutrition programs for the DoubleFlex and work with OYO Fitness as a virtual personal trainer for our workout videos. I also developed and ran the 10 Week DoubleFlex Challenge program where participants lost an average of 17lbs and 19 inches.”
Larry Guerra, P.E.
Product Development Director
“I perform product development and engineering on the OYO products. Working with our team members on the function and aesthetics, I develop the components and systems, testing with analysis software to verify the function and safety of our products before releasing for production. I keep fit with the DoubleFlex in the office, hiking and biking, hobbies include working in my machine shop.”
“23 year Direct Response operations veteran responsible for logistics, TV media management, call center management, digital commerce integration, order processing/fulfillment, customer service, P&L modeling and sales reporting. Proud US Marine Veteran who lives by the mantra, ‘Improvise, Adapt and Overcome’.”
“I work alongside Paul and the OYO team to take the vision of On Your Own fitness and create a deployable strategy. I then help manage the team and resources so the strategy comes to life. I am an engineer turned entrepreneur having successfully launched two companies serving in the nutraceutical and healthy, prepared meals spaces.”
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Teddy Roosevelt