Business Rockstars reached out to our CEO for an interview last week to talk about the DoubleFlex Black, our crowdfunding success, and to learn more about the story behind SpiraFlex and DoubleFlex. Check it out!Read More
Marketing experts Colleen Ferrier and Rick Petry wrote a great piece on OYO Fitness’ successful Kickstarter campaign for the DoubleFlex Black last week for the Electronic Retailing Association (ERA). In their article, they highlight some of the key components of the campaign that helped us achieve and exceed our goals, “What were the keys to success and what can other marketers learn from this case study that might help them achieve similar results? There were three main components: a great product, a great story, and great partners.”Read More
In just 6 weeks OYO Fitness received over $659,000 in pre-orders from 4,200 backers, making the DoubleFlex Black gym the second most funded exercise product ever on the Kickstarter crowdfunding site. The DoubleFlex Black gym raised more funds than 99.89 percent of all products ever offered on Kickstarter.Read More
OYO Fitness is excited to announce that celebrity trainer Nick Bolton will appear on QVC Plus® on January 30, 2017 at 11:30 PM (ET) with the DoubleFlex portable gym, which uses NASA technology developed to keep astronauts in shape on the International Space Station.Read More
OYO Fitness® has surpassed our crowdfunding goal on Kickstarter to help launch the new DoubleFlex® Black, a total-body portable gym that duplicates the benefits of free-weights.
The DoubleFlex Black launched on the Kickstarter website on January 4, 2017 and, quickly gaining traction, reached their $30,000 goal in less than a week. Now with additional momentum and excitement, OYO Fitness is now just shy from their first stretch goal of $50,000.Read More