Navigation
  • Shop
    • All Products
    • NOVA Gym
    • OYO Personal Gym
    • Program Downloads
    • Bags
    • Mats
    • Basic Upgrade Kit
  • Programs
    • NOVA Gym 10 Week Challenge
    • NOVA Gym 28 Day Beginner
    • NOVA Gym 30 Day Standard
    • OYO Gym 10 Week Challenge
    • 10 Week Challenge Results
  • Videos
    • Setup Videos
    • NOVA Gym Exercise Clips
    • NOVA Gym Workout Videos
    • OYO Gym Exercise Clips
    • OYO Gym Workout Videos
  • Technology
  • News
  • Team
Account
  • Sign In
  • Register
  • EN
  • FR
  • DE
  • £
  • €
  • $
  • Sign In
    Login Form

  • Register
    Register Form

    NOTE: Email addresses must be entered in all lowercase. Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy

Site logo
  • Shop
    • All Products
    • NOVA Gym
    • OYO Personal Gym
    • Program Downloads
    • Bags
    • Mats
    • Basic Upgrade Kit
  • Programs
    • NOVA Gym 10 Week Challenge
    • NOVA Gym 28 Day Beginner
    • NOVA Gym 30 Day Standard
    • OYO Gym 10 Week Challenge
    • 10 Week Challenge Results
  • Videos
    • Setup Videos
    • NOVA Gym Exercise Clips
    • NOVA Gym Workout Videos
    • OYO Gym Exercise Clips
    • OYO Gym Workout Videos
  • Technology
  • News
  • Team
0
Cart: $0.00

No products in the cart.

Search
OYO Fitness Crushed it on Kickstarter
View large
DoubleFlex Black, News, Products

Electronic Retailing Association Highlights OYO Fitness’ Kickstarter Success

Marketing experts Colleen Ferrier and Rick Petry wrote a great piece on OYO Fitness’ successful Kickstarter campaign for the DoubleFlex Black last week for the Electronic Retailing Association (ERA). In their article, they highlight some of the key components of the campaign that helped us achieve and exceed our goals, “What were the keys to success and what can other marketers learn from this case study that might help them achieve similar results? There were three main components: a great product, a great story, and great partners.”

We went through a fairly extensive research phase before beginning our Kickstarter campaign for the DoubleFlex Black. As a company new to crowdfunding, we wanted to make sure that our goals were achievable and scaleable. Kickstarter campaigns can easily fail if you don’t have a solid strategy. In doing our research we noted these areas where many campaigns fall short:

  • Product Design

  • Quality Imagery & Video

  • Engaging Story

  • Backer Engagement

  • Marketing

  • Cost for Production and Delivery

Getting any of the above wrong can cost you a campaign. Worse, if you get everything else right but get your costs for production wrong, it can cost consumer confidence when you fail to hit production and delivery dates.

The OYO Fitness team made sure that we took the time needed to implement strategies that would help us meet and exceed our goals while maintaining profitability, reasonable cost to our backers, product quality, and deliverability. Ensuring that our Kickstarter campaign had a solid foundation and strategy from the outset was not only imperative in helping us achieve the distinctions of being in the top 1% of all products crowdfunded on Kickstarter, but in reaching that goal we have adequate resources for production and delivery as well as market validation.

Part of the OYO philosophy is that we want to make fitness accessible and achievable for everyone. To that end, we apply the same principles you would apply to your fitness routine to creating and marketing our products — research, discipline, support from strategic partners and team members, and hard work. We’re very much looking forward to getting the DoubleFlex Black into production this summer and into the hands of our amazing, supportive backers. Full speed ahead!

To read Ferrier and Petry’s full article about our Kickstarter success, click here.

Share Post
Previous
Second Most Funded Exercise Product In Kickstarter History
Next
OYO Fitness CEO Paul Francis Featured on Business Rockstars Business Rockstars Paul Francis

Related posts

More details
News

NASA Discusses Exercise Technology on the International Space Station

November 10, 2020 at 8:51 am by Sonya Andrews

…

More details
News

Highest Funded Fitness Product Ever on Kickstarter: OYO NOVA Gym

May 12, 2020 at 4:21 pm by Sonya Andrews

…

More details
News

Over 1 Million Raised on Kickstarter in Less that 1 Week: OYO NOVA Gym

May 5, 2020 at 4:16 pm by Sonya Andrews / 0

…

More details
NASA, News

Paul Francis, OYO Fitness Founder, featured on Space4U Podcast

January 25, 2020 at 11:57 am by Sonya Andrews

…

More details
News

Men Over 40 Increase Muscle & Burn Fat With NASA Fitness Technology?

March 21, 2019 at 4:20 pm by Mario Rocas
...

Products

  • NOVA Gym

    $199.95
  • OYO Personal Gym - Total Body Package

    $149.95
  • OYO Personal Gym - Basic Package

    $124.95
  • OYO Gym Shoulder Bag

    $39.95
  • OYO Exercise Mat

    $39.95

OUR COMPANY


  • Team
  • SpiraFlex Technology
  • News + Press

CUSTOMER SERVICE


  • Contact Us
  • Distribution Inquiry Form
  • Become an Affiliate

INFO


  • FAQs
  • Downloads
  • Kickstarter Exercise Deck Games
  • Warranties + Money-Back Guarantee

LEGAL


  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy

©2021 OYO Fitness, LLC. All Rights Reserved.
This merchant is located in the U.S., 16620 Stagg St, Van Nuys, CA 91406

Search engine

Use this form to find things you need on this site